Ayah Marar was born and raised in the country of Jordan, but she left at the age of 17 to venture to the U.K. and succeed as a professional musician, regardless of the opposition. “It just seemed natural. I knew I couldn’t do what I wanted to do musically in Jordan,” the young artist says. “I came to the UK with the mindset that I needed to prove myself and hang out with the big boys.”
The music industry in the U.K. is always fast-forward, where the environment is primordial and only the talented thrive. Undaunted by the odds, Marar joined England’s drum & bass scene, touring the clubs as an MC while founding her own music label, Radikal Records (www.radikal.com). Having grown up on a steady diet of Elton John, Queen, Deep Purple and even Boney M, Marar had the instincts to know what tantalized fans when it came to employing her songwriting skills and vocal abilities.
By the time Calvin Harris invited Marar to sing vocals on his latest single, “Thinking About You,” she was already prepared to tour the world with an impressive array of musical creations including her own LP, The Real Ayah Marar, a slick, black and pink packaged dose of audio nitroglycerine that includes many of her scintillating singles including “The Raver,” “Unstoppable” and “Mind Controller.” Will there be more from the mighty Marar, and when will the U.S. get to see her perform live?
“I’ll be touring America in the second week of November to support my album, The Real Ayah Marar,” she says. “I’ve never toured the U.S. before, so I’m really looking forward to it.” Thanks to a lot of previous massive successes, the gorgeous Marar now has a strong foundation for future success that any artist, pop, punk, U.S., U.K. or otherwise, could appreciate.
Marar explains that mainstream music has been going through a retro phase so deep and wide that neither pop artists nor underground performers can be entirely original. “We’re all revivalists, you know. We are not innovators any more. It’s hard to put your spin on it,” she says. “You use your influences from the music you grew up with and what’s around you, so it’s difficult to be completely new.”
She never limits herself when it comes to the industry, and as a producer it’s her job to see the merit in every genre. “I love all good music, but I’m really obsessed with reggae. I also love bands like Rage Against the Machine, Red Hot Chili Peppers and Metallica.” Did all that angry audio fuel her passion to form her own iconoclastic label? “It grew out of a frustration that I couldn’t put out albums the way I wanted to. It’s also a family thing, to help the artist I work with in America and the U.K.,” Marar says.
Experience has taught the modern Renaissance woman to be prepared for anything in an industry that awards a D.I.Y. attitude. “I believe that you have to be able to adapt to any facet of the music business to make it,” she says. “I really appreciate having my own record label because it’s a platform to show the world new artists. I also like helping people who like music as much as I do. We are all in it together, after all.”